Sponsored by

The Climate Crisis Is Hitting Coffee Hard

Coffee is notoriously finicky. The Arabica beans most of us drink thrive in a narrow band of temperatures, think high altitude equatorial regions in Ethiopia, Colombia, Brazil, and Central America. Warmer temperatures are creeping up into those traditional growing zones, stressing plants and pushing farmers to either move to higher elevations where there's less land or switch to harderier but lower quality Robusta beans. Brazil, the world's largest coffee producer, has seen consecutive years of droughts and frosts that decimated crops. In 2021, a brutal frost wiped out millions of trees. The result was that global coffee stockpiles hit multi year lows and prices spiked accordingly. Climate change is not some distant future problem for coffee. It is happening right now.

Supply Chain Chaos Did Not Help

I think we all remember the early 2020s. Global supply chains went haywire. Shipping containers became scarce and expensive. Ports bottlenecked. Containers that once cost two thousand dollars to ship across the Pacific jumped to ten thousand dollars or more. Coffee is a globally shipped commodity, and those costs filter down to my cup and yours. Then there is the labor aspect. Coffee picking is hard, seasonal work that requires skilled hands to selectively harvest ripe cherries. As rural populations age and younger generations migrate to cities,

Finding pickers is harder. In many growing regions, wages have risen, and while that is good for workers, it adds to what I pay for my coffee.

Consolidation Means Less Price Competition

Here is something that flies under the radar. The coffee industry is deeply consolidated. A handful of massive traders control the vast majority of global coffee trading. When fewer players control the market, price transparency drops and upward pressure increases. At the retail end, big chains like Starbucks, Dunkin, and Peet's have the leverage to lock in contracts and absorb some cost increases. Local independents like the spots in Bedstuy that I gravitate toward? They pay market rates and pass them straight to the customer.

Get a great cup o’ Joe for 2 Bucks and sit in the sunny backyard at Lalin’s

Like most people working remotely I make the rounds at various coffee shops as to not be that guy… you know one. They come in at the same time every day, orders the same black drip coffee with coconut milk. Well I do do that but I have a system in place for every day of the week. Welll Lalin’s is now on my Wednesday slot. This friendly, call, good vibes, queit morning to get work done place is my new favourite as well. Not only a great cup of joe. Nice sized backyard and open late into the eventing serving natural wines.

The Premium Pricing Trap

Third wave coffee culture, the movement toward single origin, ethically sourced, artisanal roasts, brought better coffee but also higher price tags. When a cafe positions itself as specialty, five dollars becomes the baseline, not the exception. The overheads are real. Better beans, skilled baristas, nicer equipment, hipper locations. But some of that is also positioning. If everyone charges five dollars, why charge less? And then there is the tipping pressure. The screen prompts you for twenty percent, the default is highlighted, and suddenly your four dollar fifty latte becomes a five dollar fifty transaction. It is hard to separate the coffee's actual cost from the tip culture that now permeates every counter.

What Is Actually In My Cup

Here is a rough breakdown of where my five dollars goes. Farmers get roughly one to one dollar fifty per pound of green coffee, which makes about fifteen cups, so maybe ten to fifteen cents per cup. That is a surprisingly small share. Roasters take their cut for sourcing, roasting, and logistics. Cafe overhead, rent, utilities, equipment, labor, is the biggest chunk. Profit margins at cafes are often thinner than I would think, especially independents.

Bottom line. My five dollar coffee is a product of climate disruption, supply chain costs, labor shifts, consolidation, and a premium positioning that is now standard. Whether it is worth it is personal. But the economics are not going back to the 1990s anytime soon.

Bad news is good business. Not everyone buys it.

Every morning, financial news follows the same script. Headlines panic, coverage catastrophises, and somewhere inside the noise is the story that actually matters — the one that tells you where the opportunity sits, not just where the fear is pointing.

Most sources have stopped looking. The alarm is easier to sell.

The Daily Upside was created by Wall Street insiders for readers who crave real insight over recycled anxiety. Five minutes of global business and finance, before the noise sets the agenda — just the facts, context, and analysis your decisions need.

Join 1M readers — including managing directors and principals at some of Wall Street’s largest institutions — who trust The Daily Upside to filter through the chaos.

The upsides are always there. We’ll find them before breakfast.

Instagram post

Keep Reading