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ALPHA
Oliver Buchannon
Bradley Maclachlan

I've been poor. Like, really poor. Growing up on the south side of Chicago, raised by a single mom working double shifts at a deli — we didn't have much. There were days when dinner was whatever was on sale at the corner store, and new clothes? That was for kids whose parents weren't exhausted. I watched my mother stretch a dollar until it screamed. She made it work. Barely. But with no safety net, no backup plan, just grit. Then I did what every kid from the South Side dreams of — I worked my ass off, put myself through college, and clawed my way to something resembling the middle class in New York City. Twenty years in Brooklyn. A career in art direction. A life that looks nothing like where I started. But here's the thing they don't tell you... Having a poor person's mindset is hard to shake. Even now, when I can technically afford things, something in me still calculates the price per wear. I still hunt for deals. I still feel that itch to thrift — not just because it's cool, but because survival mode doesn't just turn off because your bank account looks different. That穷mentality (yeah, I said it) is baked in. So here's what I've learned: thrifting isn't just about being cheap. It's about outsmarting a system that wants you to spend everything you have. It's about finding the vibe, looking good, and keeping your money while doing it. My hope is simple: help my community save money and still live a vibrant life. Through trial and error — a lot of errors — I've figured out how to make daily life work without blowing through your paycheck. Deals. Strategies. The hidden gems at Trader Joe's. The thrift stores that are worth your time. The prices that are quietly going up and what to do about it. This newsletter is for anyone who's ever counted coins, felt the anxiety of bills, or just wants to live well without the financial anxiety. Let's stay sexy and save money. Those savings you're stacking? Think of them as an investment in your future. A comfortable retirement. A safety net. A life where money is something you control, not something that controls you. Welcome to ThriftstoresBrooklyn

Why My Morning Coffee Costs So Much. And a neighborhood recommendation.

Jun 3, 2026

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2 min read

Why My Morning Coffee Costs So Much. And a neighborhood recommendation.

I remember when a cup of coffee was a 2 bucks. Somewhere between my last memory of cheap diner coffee and the five dollars I'm paying today, a lot changed. Here's what's driving the price up, and it's not just greed. As someone who's been pushed out of the presentations design game by AI and now trying to make a living writing newsletters from my apartment in Bedstuy, I'm paying close attention to where my money goes. And honestly, this coffee situation hits different when you're counting every dollar.

Bradley Maclachlan
Bradley Maclachlan
Kick delivery to the curb!

May 27, 2026

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1 min read

Kick delivery to the curb!

For all able bodied people that have legs that work, get off your touchus and walk your lazy butt to the restaurant and pick up the food yourself. Not only will you reach your steps for the day, for you fitbit freaks, you may run into someone their and have a conversation with a real life human. Support your favorite local hangs while saving yourself some bucks.

Bradley Maclachlan
Bradley Maclachlan
Your Corporate Job Is Gone. Your Pencil Is Waiting.

May 20, 2026

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2 min read

Your Corporate Job Is Gone. Your Pencil Is Waiting.

Congratulations. You've officially been downsized from the workforce and upsized into an artist. By default.

Bradley Maclachlan
Bradley Maclachlan
Morning People Are The Hottest!

May 13, 2026

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4 min read

Morning People Are The Hottest!

There's literally another world out there and it happens while you're still in bed snoozing. Sad! Night Out = Broke Ass Decisions. You wanna go out tonight?? Aight aight let's run the numbers my thrifty kings and queens. First you gotta gas yourself up which means an outfit NOT from the pile on your chair — that's $20-80 right there if you're thrifting like a pro, or $150+ if you're paying full price like someone who hasn't discovered Depop yet. Then you actually gotta leave the house which is a whole thing — Uber $25, the G train if you're brave, but let's be real it's an Uber. You get to the bar and a cocktail is $18?? A BEER is $8??? You're already 3 drinks deep before the night actually starts and you've spent more than you'd drop on groceries for the WEEK.

Bradley Maclachlan
Bradley Maclachlan
Perfectly roasted summer chicken. Keep it simple.

May 6, 2026

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2 min read

Perfectly roasted summer chicken. Keep it simple.

Growing up in a family with 7 kids, our family learned how to be thrifty. I'm talking "calculate the price-per-wing" thrifty. The move? A whole chicken. It's giving "I know how to adult" energy. We didn't have money — we had strategy. And the move was? A whole chicken.After experimenting with many different recipes, the one I am sharing here is the simplest with the least amount of prep time.

Bradley Maclachlan
Bradley Maclachlan
The Library Is the New Office: Why Everyone's Working at the Branch Now.

Apr 29, 2026

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1 min read

The Library Is the New Office: Why Everyone's Working at the Branch Now.

Walk into any Brooklyn public library lately and you'll notice something: it's not just retirees and students anymore.

Bradley Maclachlan
Bradley Maclachlan

Deep Cut

Owa Afrikan Market on my block...

Apr 22, 2026

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1 min read

Owa Afrikan Market on my block...

Stop wasting money on expensive body lotion.

Bradley Maclachlan
Bradley Maclachlan
Stop Drinking and Start Doing Drugs

Apr 8, 2026

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1 min read

Stop Drinking and Start Doing Drugs

Over time, I've managed to tuck away a tidy sum, and my Roth IRA has been quietly grateful for the extra nourishment.

Bradley Maclachlan
Bradley Maclachlan
"Help! My Nephew Called Me 'Mid'"

Apr 7, 2026

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8 min read

"Help! My Nephew Called Me 'Mid'"

Gen Z Slang Glossary

Bradley Maclachlan
Bradley Maclachlan

Deep Cut

The OG Produce Hustle on Your Street Corner

Mar 30, 2026

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3 min read

The OG Produce Hustle on Your Street Corner

If you’ve ever wondered how those corner fruit and veggie stands across Brooklyn keep prices so low, the answer is low-key simple: almost all roads lead to the Hunts Point Produce Market.

Bradley Maclachlan
Bradley Maclachlan

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